NYX Professional Makeup turned up the volume in this year’s Pride campaign. 

The beauty brand launched “Pridemix,” a vibrant celebration of queer artistry at the intersection of music and makeup.

Through a series of short videos, the campaign will spotlight the voices of three emerging queer musicians: R&B artist, Destin Conrad, alternative pop star Zolita, and Grammy-nominated R&B sensation, Tiana Major9. 

Denee Pearson, Global Brand President at NYX Professional Makeup, said, 

“At NYX Professional Makeup, we don’t just celebrate our LGBTQIA+ family during Pride month; we celebrate them and their artistry every day. With the launch of Pridemix, we’re shining a light on the underrepresented voices of queer emerging artists, while celebrating their artistry through makeup.”

Videos will feature the three artists sharing their individual stories of celebrating authenticity, the exploration of their queer identities, and how this translates to their music.

The videos will be shared on NYX Professional Makeup’s social and digital channels.

NYX Professional Makeup celebrates also the LGBTQIA+ community year-round through its “Proud Allies for All” campaign in partnership with the Los Angeles LGBT Center. 

NYX Professional Makeup has also donated over $500K to global charities to continue to scale their support for the community worldwide. 

Past campaigns include “Family Can’t Be Framed” featuring the House of Avalon and “Game Out Loud” featuring queer gamers.

About the Artists

• Destin Conrad: Known for his smooth vocals and genre-defying blend of R&B and pop, Destin brings vulnerability and soul to every track. His debut album, which launched April 25, explores the intricacies of navigating Black queer love in the digital age.
• Zolita: A hyperpop innovator whose cinematic storytelling and unapologetic lyrics celebrate queer love and rebellion. Zolita’s music is defiant and deeply personal, creating space for fans to feel seen, empowered, and free.
• Tiana Major9: A powerhouse vocalist blending reggae, soul, and R&B with messages of love, resilience, and liberation. Her upcoming releases delve into self-love and healing, underscoring her journey as a queer woman of color and inspiring listeners to embrace their narratives.

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