NYX Professional Makeup partnered with LA-based Randy’s Donuts for a new sweet treat. Randy’s Donuts has baked a new custom donut inspired by NYX Professional Makeup’s new Buttermelt Glaze Skin Tint SPF 30.

The partnership with Randy’s Donuts is the latest in a series of disruptive, out-of-the-box collaborations for NYX Professional Makeup. 

Andrea Muguerza, VP of Marketing at NYX Professional Makeup, said, 

“NYX Professional Makeup is all about community, authenticity, and having fun with beauty. When thinking about how our new Buttermelt Glaze Skin Tint comes to life with a glazed, dewy finish, we just had to partner with another iconic Los Angeles brand, Randy’s Donuts! This partnership allows us to bring joy to our community in a fun and unexpected way.”

Available exclusively at Randy’s Donuts locations nationwide on April 24, this limited-edition donut promises a sensory experience that mirrors the feel of NYX Professional Makeup’s Buttermelt Glaze Skin Tint SPF 30. 

On April 26, starting at 9 a.m., the original Inglewood Randy’s Donuts location will come alive with a consumer-facing activation, including free donuts for the first 250 customers, a photo moment, and product sampling.

NYX has also partnered with viral social media personalities, The Scotts, for a hilarious content series where the two take over Randy’s Donuts and engage in light-hearted chaos, all in celebration of the brand’s newest innovation.

NYX’s other playful campaigns include a Buttermelt Blush cake recipe in partnership with Gordon Ramsay; multiple product collaborations with major Hollywood films; and, most recently, collaborating with Grammy-Award-winning producers and nominated artists on the launch of the brand’s first-ever music album, NYXTAPE.

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