Odele announced its retail expansion with Walmart. 

An edited collection of Odele’s elevated hair care essentials will be available to customers across over 1,500 Walmart stores nationwide and online.

Zach Rieken, CEO, Odele, commented,

“At Odele, we’re hyper focused on making accessible what once felt exclusive—prestige performance, thoughtful design and truly inclusive haircare made for real life… As Walmart continues to raise the bar for what beauty can look like at scale, this thoughtful collaboration is such a natural fit of values and vision.”

Vinima Shekhar, vice president, beauty, Walmart U.S., said,

“We are thrilled to welcome Odele to Walmart and make elevated hair essentials more accessible for our customers. Our beauty strategy is anchored in ensuring customers have access to the brands and products they need, want and love—across a wide assortment. Odele strengthens that commitment by bringing a prestige performance brand to scale at an accessible price point.”

Eleven of Odele’s hair care essentials, formulated by hair type and texture, will retail at Walmart, including the Volumizing routine, Smoothing routine, Moisture Repair routine, and Clarifying Shampoo, as well as four Stylers (Air Dry Styler, Dry Shampoo, Leave-in Conditioner, Hair Oil).