Kenvue brand OGX Haircare named actress and entrepreneur, Shay Mitchell, as the global brand ambassador. She stepped in as the face of the brand’s Fixer character in their new campaign. 

The new campaign will promote the brand’s new Bond Protein Repair line that helps repair, strengthen, and protect hair from the inside out.

The line includes the new OGX Bond Protein Repair 450°F Heat Protect Spray – a continuous, lightweight mist designed to protect against up to 450˚F heat styling with a lightweight conditioning formula that also leaves hair strong.

The campaign, featuring Mitchell as The Fixer, alongside Trichologist and beauty expert, Abbey Yung, and other influential voices, includes a new television spot and a #DamageDetected social media content series that highlights the toll of excessive heat, color, and styling damage on hair.

As the resident expert in the campaign’s content, Yung will help consumers understand why damage happens and how to repair it effectively.

Yung’s expertise as a trichologist ensures that Mitchell’s Fixer character gets to the root of hair damage with solutions that repair and restore hair.

The Fixer character is part of a new 360˚ campaign from OGX that spotlights science-backed solutions for real hair damage — educating consumers on achieving effective bonding repair. 

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