Olaplex has acquired Purvala Bioscience, a Boston-based biotech company. It’s the first-ever acquisition for the hair care company, which debuted its patented bond-building formulas over ten years ago.

“Since the beginning, Olaplex was founded on the concept of innovation, with our original groundbreaking technology designed to empower stylists and their clients to achieve transformative results,” says Amanda Baldwin, Chief Executive Officer of Olaplex.

“Scientific breakthroughs are what continue to inspire us…what we’ve accomplished to-date has already left such a meaningful impact on our industry. We believe that with Purvala we have the potential to create the next generation of disruptive science-backed product innovation alongside our patent-protected bond-building technology, Bis-amino,” Baldwin says.

More About Purvala Bioscience

Purvala Bioscience was founded by Dr. Bradley Olsen in 2020. Dr. Olsen is a Professor of Chemical Engineering at MIT.

Purvala creates high-performing molecules inspired by naturally occurring biological structures. The company seeks to develop transformative bioinspired technologies with applications across the health and beauty industries.

Olaplex—a Category-Defining Leader in Hair Care

Olaplex, owned by the New-York-based Olaplex Holdings, says its mission is to “transform foundational hair health.” The company is a category-defining leader in prestige hair care.

Amanda Baldwin, CEO, joined Olaplex in 2023, from Supergoop! when JuE Wong left the company. Wong is now at Performance Beauty Group.

More Beauty Mergers & Acquisitions

In the beauty business, mergers and acquisitions often inspire innovations—and fuel growth.

Fundamental Brands recently acquired Amala Beauty, and last month, Ulta Beauty acquired Space NK. Dr Squatch has a new owner—Unilever.