Olaplex launches two new hair masks: Rich Hydration Mask and Weightless Nourishing Mask.

Both masks are formulated with Biometric Cuticle Technology and Olaplex’s proprietary Bond Building Technology, offering hydration and protection in 3-5 minutes for up to 5 washes.

The Rich Hydration Mask, designed for coarse to medium hair, creates and provides all-day shine and humidity-resistant frizz control.

It includes Olaplex’s Biomimetic Cuticle Technology that seals cuticles for up to 5 washes, wrapping each strand to enhance hydration and prevent cuticle damage over time.

Avocado & Shea Conditioning Complex with multiple molecular weight oils is also used to infuse deep moisture and wrap hair in hydration for a high-slip softness and shine.

The Weightless Nourishing Mask is designed for fine to medium hair, providing instant volume and preventing hair breakage after 5 washes.

In addition to the Biometric Cuticle Technology, the Weightless Nourishing mask includes a volume boost complex that creates volume and prevents snapping and breakage.

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