Olaplex introduces the next evolution of its iconic treatment with No.3Plus Complete Repair Treatment. 

This is a breakthrough pre-shampoo treatment designed to deliver stronger, softer, healthier-looking hair in three minutes.

Amanda Baldwin, CEO of Olaplex, said,

“Chemical services remain the most significant cause of structural damage to hair, and meaningful repair must begin there. But no one is immune to damage — from heat styling and brushing to environmental exposure, we can all benefit from a healthy hair routine. That’s why bond repair shouldn’t be reserved for extreme damage; it should be a foundational part of everyone’s routine.”

Powered by Olaplex’s patented Bond Building Technology and its new Damage Defense Cationic Complex, No.3Plus brings professional-grade repair into a faster, simpler solution that fits seamlessly into real life.

In three minutes, No.3Plus works from cortex to cuticle, to rebuild all three bonds- disulfide bonds, salt bonds, and hydrogen bonds- in the hair’s structure. 

It delivers 360° repair for past and present damage, while strengthening hair against future stress. 

The result is hair that is visibly transformed with clinically proven results: 3x stronger, 3x softer, and healthier-looking hair after one use.

To mark the launch of No.3Plus, Olaplex introduces a new creative lens through “Science Never Looked So Good.” The campaign invites consumers to look in the Olaplex lab to discover the innovation behind the formulas that have defined the bond-repair category for over a decade. 

The work features actor and comedian Chloe Fineman, Olaplex’s Chief Hair Officer, whose longtime relationship with the brand through her stylist, Olaplex Ambassador Jacob Schwartz, offers an authentic perspective on how advanced hair repair shows up in real life. 

The campaign brings joy and approachability to complex hair science, reinforcing Olaplex’s transparent, science-led, and future-focused approach to haircare innovation. 

Read Next

L’Oreal Professional Launches Metal Detox Line

Matrix Names Katseye as Its New Global Brand Ambassadors

Fenty Hair Introduces Dry Shampoo