Olay Body and Secret are transforming body care routines with the new limited-edition Wicked: For Good collection. 

Inspired by Elphaba and Glinda, this hydrating collection features serum-infused body washes and clinical strength deodorants formulated with superior skincare technology and enchanting scents. 

Kate DiCarlo, Senior Director, Communications, Personal Care Portfolio, Procter & Gamble, said,

“Our goal was to create a collection that celebrates the magic within all of us. The Wicked: For Good body washes and antiperspirants don’t just defy expectations–they empower you to be your truest, most confident self, whether you’re feeling Wickedly Wonderful or you Couldn’t be Lovelier.”

The limited-edition collection features Couldn’t Be Lovelier, inspired by Glinda, and Wickedly Wonderful, inspired by Elphaba. 

Inspired by the enchanting Glinda, Couldn’t Be Lovelier features a blend of raspberry and effervescent bubbles. Delightfully fruit-forward and irresistibly charming, it’s pure enchantment for Pink Girl Perfection. This scent’s bottles include pink and purple hues with floral details. 

Channeling the untamed magic of Elphaba, Wickedly Wonderful weaves notes of rich cashmere woods and zesty lime. Bold, mysterious, and unapologetically powerful—it’s perfect for those who dare to own their story. This scent’s bottles are green with Elphaba’s iconic hat. 

The Olay body wash deeply nourishes and hydrates for visibly supple, dewy skin. Its unique lamellar technology helps lock in moisture, while a rich lather transforms every shower into a bewitching ritual.

Secret’s Clinical Antiperspirant Collection delivers up to 72 hours of protection from stress, heat, and activity sweat. It is infused with pro-hyaluronic acid to promote a healthier skin barrier and goes on clear.

The collection is available for purchase today at major retailers nationwide in-store and online, ahead of the emotional conclusion to last year’s global cinematic Wicked phenomenon. Universal Pictures’ Wicked: For Good arrives in theaters on November 21, 2025.

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