Beauty Launches

OPI Launches Its First At-Home Gel Polish System

GELement comes in 30 shades and the collection includes a no-wipe top coat and easy to use LED lamp.

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By: Rachel Klemovitch

Assistant Editor

Get ready for salon-quality nails at-home with OPI’s GELement at-home gel polish. 

OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann, said, 

“OPI is so excited to announce the launch of GELement, our first at-home gel system. From product consistency to a special cuticle-hugging brush, every aspect of this line has been designed for consumers’ ease of use.”

GELements System

From high-quality formulas and top tier colors to an easy-to-use LED lamp and expert-led classes, this new line features all the GELements needed to master a gel mani.

With an easy to apply formula and a compact 9mL bottle designed for personal use, this gel is ideal for DIY. GELement shades feature a cuticle-hugging Rush Brush that fans out when pressure is applied to deposit a thin layer of color for optimal curing.

The consumer-friendly gel lamp is easy to use, easy to clean, and acetone-resistant, offering a 60-second curing time and a 4-finger cure with a separate thumb cure. A USB charger makes it portable.

GELement formulas are vegan. The system includes a Base Coat, a No-Wipe Top Coat, thirty richly saturated, gel shades, and a high-quality curing lamp that’s easy to use at home. 

The line’s exclusive colors are long-lasting and durable, designed to last for weeks of wear. With a rainbow of shades, including neutrals, brights, crèmes, shimmers, and deep, dark hues, this new range spans both trendy and classic colors, with a shade for every mood or style. 

At-Home Advice

To master the at-home gel manicure, OPI also introduces GELiversity. Available on YouTube, self-taught OPI-appointed nail gurus will teach tips and tricks for nailing gel at home, helping consumers avoid common mistakes. 

OPI pros will offer additional support and tips, allowing consumers to learn how to properly prep, apply, and remove gels.

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