Ouidad, The Curl Experts, announced its retail launch on Sephora.com, expanding access to curly girls everywhere. 

This partnership marks a major milestone for Ouidad’s ongoing retail expansion and stage of growth, bringing its award-winning, professional-quality formulas to the most influential and highly engaged beauty platform.  

The launch assortment on Sephora.com features a curated collection of hero styling, shampoo, conditioners, oils, and treatments to meet all curly hair goals. 

Collections include:

Advanced Climate Control: Best-selling collection formulated with Anti-Frizz Nano Technology to fight frizz, lock in moisture, and lock out humidity. Formulated for all hair types.

Moisture Lock: Essential moisture at every step, formulated for all curl types.

Curl Quencher: Specially formulated for tight curls, the products nourish strands with good-for-curl ingredients that infuse replenishing moisture and essential nutrients for curls that are left hydrated, healthy, and defined. 

Vitalcurl+: The collection restores curl consistency with Botanical Omega 3-6-9 Complex and adds lightweight moisture for smooth, defined, voluminous curls that bounce.

Curl Shaper: Formulated for loose curls and waves, the products add volume and texture to create soft, defined waves and loose curls.

Three Sephora-only exclusives also include: 

• Mini Advanced Climate Control Best-Sellers Set
• Full Size Advanced Climate Control Shampoo and Conditioner Duo 
• Full Size Curl Quencher Shampoo and Conditioner Duo 

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