Overtone, the cruelty-free leader in semi-permanent hair color, announced its retail expansion into major Sprouts Farmers Market stores nationwide. 

This launch marks a significant moment in Overtone’s mission to make clean, vibrant hair color more accessible—reaching ingredient-conscious shoppers and those who prioritize sustainability through Sprouts’ trusted wellness retail environment.

Barbara Roll, Chief Executive Officer at Overtone, commented,

“At Overtone, we believe that color should care as much as it transforms. Expanding into Sprouts goes beyond just a new retail partner for us, it’s about redefining what clean beauty means for your hair. As the first and only semi-permanent hair color system in Sprouts, we’re proud to offer vibrant, nourishing color in a space where wellness meets self-expression.”

The brand’s fan-favorite Color Depositing Treatment Masks, including shades like Ginger Glow, Espresso Brown, Scarlet Red, and Golden Rose, are now available at Sprouts stores nationwide.

Overtone’s Color Depositing Treatment Masks are also available at major Sprouts locations and online, with the full nationwide rollout happening mid-December.

By joining Sprouts’ shelves, the brand continues to push the boundaries of clean beauty, offering consumers vibrant self-expression without compromise.

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