Pantene introduced a novel approach to tackle shedding hair with the new Abundant & Strong

Collection. 

In studies, this three-step system reduces hair loss by up to 85% and promotes stronger,

denser hair with clinically proven, dermatologist-tested antioxidant technology. 

After eight weeks, the system helps retain over 6,000 strands at the root. It works by addressing an often-overlooked cause of thinning – scalp oxidative stress.

Jeni Thomas, Ph.D., Global Principal Scientist for Pantene, said, 

“While some causes of hair loss are out of our control, scalp oxidative stress is one we can effectively address. With Abundant & Strong, Pantene brings rigorous clinical research and dermatologist-tested technology to women everywhere who want to increase hair density and grow healthier hair.”

Pantene is also once again partnering with social media sensation Alix Earle, taking fans back into her shower to introduce Pantene’s new Abundant & Strong Collection. 

It gives an inside look at the routine that helps Alix maintain her full, healthy hair. Pantene is even offering limited-edition Alix x Pantene Kits for anyone eager to try out her routine for themselves.

The kit will include the three Abundant & Strong steps from Alix’s shower in one bundle, plus a free cosmetics bag and hairbrush.

The Abundant & Strong Collection includes a shampoo, conditioner, and daily scalp serum that work together by improving root and length retention. 

The collection features Pro-Vitamin B5, Niacinamide, and Piroctone Olamine to help reduce hair loss caused by scalp oxidative stress and restore the foundation for abundant, resilient hair.

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