Pantene’s Abundant & Strong Collection is a new hair care line launched by P&G—and it’s glistening in gold bottles and tubes. In line with the scalp health trend, the collection shows how hair care product development teams are being influenced by skincare formulas.

Pantene’s Abundant & Strong Collection is a three-step system with a shampoo, conditioner, and daily scalp serum. The line claims to reduce hair shedding for stronger, denser hair in six weeks. “It’s a novel approach to tackle shedding hair,” the brand states.

The formulas aim to reduce scalp oxidative stress, which is an often-overlooked cause of thinning, Pantene’s press release states.

Scalp Health Affects Hair Loss

Pantene’s team was inspired to develop the new collection based on new research. A study showed that maintaining overall scalp health helps curb hair loss influenced the line. “While some causes of hair loss are out of our control, scalp oxidative stress is one we can effectively address,” said Jeni Thomas, Ph.D, Global Principal Scientist for Pantene.

The research behind the collection, published in the International Journal of Cosmetic Science, shows that free radicals from UV exposure and environmental stressors can disrupt the scalp’s structure. This weakens the scalp’s ability to hold hair at the roots. The scalp skin becomes too loose to securely hold the hair, which leads to increased shedding.

Pantene’s Pro-Vitamin Complex + Niacinamide formulas contain an ingredient trio that delivers synergistic antioxidant activity to reduce scalp oxidative stress. The formulas contain pro-vitamin B5, niacinamide, and piroctone olamine, an antioxidant that reduces free radicals on the scalp surface .

Clinically Proven Results

Pantene’s Abundant & Strong three-step system delivers clinically proven results. The regimen can reduce hair loss by up to 85%. Users will see visible improvements in hair density in as little as six weeks, Pantene states. And after eight weeks, users’ scalps will “retain more than 6,000 strands at the root,” the press release states..

“Abundant & Strong marks a major milestone for us, a breakthrough system powered by cutting-edge science that delivers real, measurable results,” says Robert Reiss, VP, Pantene North America.

Pantene studied consumers using the three-step regimen for 6-weeks—here are the results:

• After 1 use: Hair looks visibly thicker.
• After 4 weeks: 77% saw less hair loss.
• After 6 weeks: Over 85% noticed increased hair density.
• After 8 weeks: 6,000 more strands retained at the root.

Pantene’s Abundant & Strong Campaigns

Pantene’s team says high-impact collaborations will bring its latest innovation “to life” on social media.

Trichologist Abbey Yung and social media personality Alix Earle will promote Pantene’s Abundant & strong collection with dynamic campaigns, immersive events, and more.

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