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The brand will officially launch on May 7 and is “about feeling confident, powerful, and radiant at every age.”
April 2, 2025
By: Rachel Klemovitch
Assistant Editor
Celebrity and founder of 11:11 Media, Paris Hilton has announced her new beauty brand, Parívie.
Announced on Instagram, the new brand will be on sale starting May 7.
In the Instagram post, Hilton commented,
“It’s inspired by my belief that true beauty evolves and only grows stronger with time. From the formulas to the packaging, I’ve poured my heart into every single detail to create something truly luxurious, innovative, and elevated. I can’t wait for you to experience it.”
This follows Hilton’s partnership with Guthy-Ranker to create a beauty brand initially named 11:11 Beauty.
Hilton noted,
“Parívie is about more than just skincare—it’s about feeling confident, powerful, and radiant at every age.”
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