Paris Hilton Fragrances introduced “Iconic” Eau de Parfum, a new scent that embodies Hilton’s personality and glamour. 

This launch marks a pivotal moment for Paris Hilton Fragrances as it enters an exclusive retail partnership with Ulta Beauty.

The brand aligns with the retailer’s extensive, beauty-savvy community, further emphasizing its evolution and commitment to innovation in the fragrance industry.

This strategic partnership with Ulta Beauty reinforces Hilton’s legacy as a trailblazer in celebrity fragrances. 

Lori Singer, President of Parlux Ltd., the licensee for Paris Hilton Fragrances, commented,

“Paris Hilton Fragrances has consistently set the standard in the celebrity fragrance category by fostering genuine connections with consumers. Paris’ influence is unmatched, and our exclusive retail partnership with Ulta Beauty is a natural evolution—broadening our reach while elevating the experience for both loyal fans and new customers.”

Icomic Eau de Parfum is a floral-fruity blend that opens with notes of Pear Blossom, Raspberry, and Peach Nectar. The heart unfolds with notes of Peony, Lily of the Valley, and Magnolia, while Sandalwood, Amber, and Musk provide the base of the fragrance.

Linda Suliafu, Vice President of Merchandising, Ulta Beauty, said, 

“Paris’ signature scent is the perfect addition to their growing fragrance wardrobe, and a new way to enhance their mood and celebrate their individuality. With its gorgeous, elevated packaging and intoxicating scent notes it is a perfect balance of fresh florals and delicious fruits.”

Iconic Eau de Parfum will be available in three sizes—100 ml, 30 ml, and 10 ml.

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