Paris Hilton and her next-gen media company, 11:11 Media, have teamed up with Walmart to exclusively launch Paris Hilton’s “Be An Icon” Collection of kitchen and home products. The collaboration will introduce a suite of cookware, bakeware, serveware, cutlery, drinkware and accessories catering to the most chic home cooks and entertainers. The collection is set to launch in select Walmart stores and on Walmart.com starting on October 25th, 2023.