Legendary hair care brand Paul Mitchell is proud to announce the appointment of Paris Hilton–entrepreneur, global icon, and philanthropist–as its new Global Ambassador.

This powerhouse partnership launches with a glam, multi-channel campaign merging two cultural forces into one unforgettable collaboration.

Michaeline DeJoria, CEO of John Paul Mitchell Systems, said, 

“Paris Hilton has been setting trends and breaking boundaries for decades. Her passion for beauty, authenticity, and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.”

Spanning digital, social, and in-store activations, the Paul Mitchell x Paris Hilton campaign celebrates beauty, confidence, and reinvention. 

From glossy packaging upgrades to must-have product innovations, Hilton serves head-turning looks curated by celebrity hairstylist and Paul Mitchell School alum Sienree Du, with exclusive behind-the-scenes content and expert styling tips that give fans VIP access to her glam routine.

Shot through Hilton’s luxe-meets-playful lens, the campaign features her in instantly iconic settings, from tennis courts to gas stations. 

In addition to slaying the style game, this partnership is rooted in purpose. Paul Mitchell and Paris Hilton are proud to support the LA Wildfire Relief Fund, aiding victims of the devastating Southern California fires earlier this year. 

With a shared passion for philanthropy, both brands are committed to using their platforms for impact, proving that real beauty goes deeper than great hair.

A dedicated Paris Hilton display will roll out at Ulta Beauty stores nationwide, spotlighting the Paul Mitchell essentials behind each look.

The campaign also honors professional hairstylists through the XO Your Pro initiative, celebrating artistry and human connection behind the chair. 

Sienree Du, who styled every campaign look, shares her journey from Paul Mitchell School graduate to sought-after celebrity stylist.

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