Estée Lauder announced that actor, writer, model, and anti-ageism activist Paulina Porizkova, will return to the brand as its newest Global Brand Ambassador. Porizkova served as a spokesmodel for Estée Lauder from 1988 – 1995.
 
The evolution of the partnership between Estée Lauder and Porizkova marks a new kind of collaboration, with a shared mission to redefine standards of beauty, inspiring and empowering women to value and celebrate their beauty at any age. 
 
Justin Boxford, Global Brand President, Estée Lauder, commented, 
 
“Today marks a milestone moment for the brand as we welcome Paulina back to the Estée Lauder family; this time not as a spokesmodel, but as a role model. Paulina’s voice, authenticity, and ability to connect with women on the deepest level is the embodiment of everything Estée Lauder stands for. She is changing the conversation around aging, and we want to be the megaphone to help amplify her message.”
 
Porizkova will endorse skincare and makeup products that authentically align with her pro-aging values while driving conversation and fostering community around the topics she is most passionate about.
 
Her first campaign will launch in the Spring of 2025 in digital, print, and in-store formats, supporting Estée Lauder’s Revitalizing Supreme+ franchise. 
 
Porizkova said, 
 
“Over the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self… It’s my purpose – an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility. This is about more than representation. It’s about being seen and celebrated.”
 
Porizkova joins Estée Lauder’s current roster of global talent including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, IU, Karlie Kloss, Shu Qi, and Yang Mi. 

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