Aora México, the luxury color cosmetics brand redefining beauty through 100% plastic-free, fully recyclable design, announces its official U.S. retail debut with Credo Beauty. 

Together, the brands are also introducing vibrant, plastic-free merchandising displays in store, setting a new precedent for low-waste retail environments and reinforcing a future where sustainability is the foundation of how beauty is created, sold and experienced.

About Aora

Founded in Mexico on the conviction that bold, high-performance beauty and plastic-free design belong together, Aora has quickly captured the attention of the U.S. prestige beauty market. 

Since its U.S. direct-to-consumer entry one year ago, the brand has seen rapid growth fueled by hero products. Formulated with ingredients native to Mexico, Aora’s products carry the heat, vibrancy, and creative richness of their origin in every detail.

Aora also holds the distinction of being among the first prestige color brands at Credo to feature Spanish-language packaging, reflecting its Mexican heritage and the significant purchasing power of Latina consumers in the U.S. beauty market.

Nour Tayara, co-founder of Aora, said,

“Aora was built on the belief that beauty can be radically better for the planet without compromising performance or design. From day one, we’ve set out to prove that sustainability can still feel bold, expressive, and unmistakably ‘hot like Mexico.’ To partner with Credo Beauty, a true authority in clean and sustainable beauty, is incredibly meaningful.”

This partnership issues a clear statement to the beauty industry: clean beauty offers bold color choices.

Sustainable Accountability Campaign

As Earth Month grows increasingly crowded with performative sustainability campaigns, Aora and Credo are offering something more substantive: accountability. 

Certified with rePurpose Global, every Aora product purchased funds the removal of nine times its weight in plastic waste. To date, Aora customers have helped fund the removal of over 2,000 kg of plastic from nature.

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