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To celebrate the 120th anniversary, limited-edition ‘Popsicle Pouts’ bring a playful, glossy finish to lips this summer.
June 18, 2025
By: Rachel Klemovitch
Assistant Editor
For 120 years, Popsicle has been sparking imaginations and play for kids and adults of all ages. This summer, the brand is celebrating its milestone anniversary with a nostalgic, beauty-inspired twist—Popsicle Pouts.
Inspired by the beloved, Popsicle-stained lips of childhood, Popsicle Pouts are a playful new line of lip oils meant for staining your lips.
These lip oils deliver a sheer, glossy wash of color that captures the effortless, just-enjoyed-a-Popsicle ice pop look. The pill-shaped tube is reminiscent of the Popsicle shape.
Bentley King, U.S. Head of Ice Cream Marketing Operations at Unilever, said,
“At Popsicle, we’ve always been about imaginative play and celebrating the little moments that bring us together. With Popsicle Pouts, we’re now giving that same playful spirit a fun, wearable form. It’s a way to relive those carefree summer memories and add a pop of color to everyday moments—because joy and nostalgia don’t have an age limit.”
Available in OMG Orange, Cheeky Cherry, and Groovy Grape—playful shades inspired by Popsicle ice pops original flavors.
Tarte & Dunkin’ Kick Off ‘Guava Girl Summer’
Fenty Beauty Launches a Fruity Gloss Bomb Collection
Olay & Secret Debut Limited Edition Summer Fizz Scent Collection
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