Premium Label & Packaging Solutions (PLPS) announced that it won Silver at the 44th Annual Package of the Year Awards in the Health & Beauty / Personal Care category.  The winning package was produced with their longtime client Devoted Creations for its Vault Tanning Bronzer. 
 
According to PLPS, the packaging design was a true partnership. The design team at Devoted Creations drew inspiration from the product’s name and its benefits, aiming “to unlock the darkest color possible.” This concept was brought to life by mimicking an actual bank vault, featuring silver tones and 3D embellishments replicating a door and lock.
 
PLPS produced a multi-dimensional silver shrink sleeve that complemented the uniquely shaped container and closure. The sleeve exemplifies 2024’s “pattern” packaging trend by showcasing a herringbone and repeat pyramid pattern that tricks the eye into perceiving texture where none exists. This effect was achieved by strategically applying silver cold foil alongside black, white, and silver inks.
 
Renowned for its expertise in specialty finishes and shrink sleeves, PLPS has received numerous industry awards. 
 
Leslie Gurland, VP of Sales and Marketing at PLPS, expressed the company’s excitement, stating,

“The designers at Devoted Creations are some of the best we’ve had the pleasure of working with. We love being challenged by their out-of-the-box, intricate label and shrink sleeve designs, and we have won numerous industry awards for our work with them.”
 
Premium Label & Packaging Solutions was formed in 2021 to bring together a group of award-winning converters with decades of experience in the Pharmaceutical, Nutraceutical, Beauty, Food & Beverage, and Household Product industries. They supply “best-in-class pressure sensitive labels, shrink sleeves, extended content labels, and flexible packaging to companies nationwide.”