Prose, a Brooklyn-based band known for delivering personalized, custom hair care, is expanding into skincare with a new system designed to offer personalized formulas backed by science and powered by AI.
 
Prose Skincare drives true personalization for the consumer via 15M+ possible formula combinations targeting multiple skin concerns at once. The system is dermatologist-tested, dermatologist-approved and clinically tested to show results in four weeks.

How It Works

Through a user-led online consultation, custom insights are pulled from more than 80 key factors such as skin type, diet, stress, pollution and climate, and work to properly address all aggressors.
 
Using only carefully selected essential ingredients, known for their proven results and maximum efficacy, Prose’s Paris-based, in-house R&D team works with a proprietary algorithm to identify the right blend of active ingredients to formulate a three-step skincare system that evolves with you.
 
The skincare system not only includes bespoke formulas to suit each individual’s skincare needs, but also offers texture and fragrance customization, including a fragrance-free option for those with sensitive skin.

The Products

Prose’s trio of skincare products are vegan, cruelty-free, silicone-free, alcohol-free, paraben-free, mineral oil-free, phthalate-free and gmo-free. They include:
 

• Custom Cleanser: Offers gentle yet effective cleansing for oily, dry and sensitive skin. Non-drying, non-stripping and formulated to support a healthy skin barrier, this cleanser is available in gel or cream consistency.
• Custom Serum: Moisturizes and softens skin with a smoothing effect. This product consists of a range of active ingredients such as allantoin for cell renewal and hyaluronic acid for hydration.
• Custom Moisturizer: Moisturizes the skin, improves cell renewal and protects the skin from Blue Light. The formula comes in three different textures based on preference: Light gel to a rich cream.

Focus on Innovation

Chief Scientific Officer, Marie Mignon, explained: “Each product features a blend of meticulously selected ingredients to strengthen the skin barrier, balance pH, and maintain a healthy skin microbiome, offering maximum potency and zero waste. We have been developing this skincare system for over two years now and are so excited to introduce it to the Prose community as the next step in their personalized wellness routines,” said Mignon.
 
“Innovation is at the heart of our business, and as a company, we never stop ideating on how we can better serve our customers,” said Prose CEO and Co-Founder, Arnaud Plas. “After such incredible success with hair care, skincare was the next natural step for Prose to continue as a leader in customized beauty. We have worked to marry a technology driven approach with an apothecary-style concept and our new skincare system follows that same philosophy.”
 
Prose prioritizes clean ingredients, reduction of waste and made-to-order Brooklyn-based manufacturing via ethical and sustainable sourcing, which translates to an outsized impact on the wellness of the world. The brand remains committed to sustainable operations and is the only Climate Neutral custom beauty brand, a Public Benefit Corporation and a Certified B Corporation.
 
Prose Custom Skincare is available for purchase across the United States and Canada online.