Pure Michigan debuted the summer-themed fragrance “Fresh.” Developed with custom perfumery, The Aroma Labs, the new fragrance is one of four seasonal scents from Pure Michigan being made available to consumers this year as part of a slow travel initiative.

Tanya Thompson, owner and founder of The Aroma Labs, said, 

“As a Michigan small business owner, working with an iconic brand like Pure Michigan to capture the essence of each season and cherished vacation experiences has been incredibly rewarding.”

Fresh is currently available as a room and body spray, with more fragrance formats on the way. 

Vice President of Pure Michigan, Kelly Wolgamott, commented,

“Our sense of smell has a unique ability to transport us in time and space. These fragrances were designed to enable people to revisit a favorite vacation memory, anticipate an upcoming season, or experience a moment of the relaxation they feel in Michigan”

In the future, The Aroma Labs and Pure Michigan will launch other seasonal scents, including Harvest, First Snow, and Awakening. 

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