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The new Club New York Eau de Parfum is Usher’s first fragrance campaign.
July 16, 2025
By: Rachel Klemovitch
Assistant Editor
Ralph Lauren Fragrances announces global music icon and award-winning artist Usher as the face of the new Ralph’s Club New York Eau de Parfum.
This groundbreaking partnership marks Usher’s first fragrance campaign and Ralph Lauren Fragrances’ first partnership with a major, award-winning music star.
An eight-time Grammy Award winner, entrepreneur, and philanthropist, Usher has been globally revered as one of the greatest singers, dancers, and composers for more than three decades. Recently, he performed at the Super Bowl halftime in 2024.
Charles Finaz de Villaine, Global President Ralph Lauren Fragrances, said,
“Ralph Lauren Fragrances is entering a new chapter that is more daring and outspoken than ever. Usher is the dream artist to bring this power, creativity, and boldness to life.”
The spirit of Ralph’s Club New York captures the timeless glamour of Manhattan’s golden age, celebrating the city’s modern energy, authenticity, and enduring excellence.
This new scent comes in a silver flask-style bottle with Ralph Lauren’s signature logo.
No other entertainment pioneer exemplifies enduring sophistication, electric aura, and sensual magnetism, making him an ideal pick for the fragrance.
Usher’s relentless pursuit of creative excellence makes him the ultimate embodiment of success and a Ralph Lauren gentleman.
He has leveraged his power and platform to nurture emerging talent and create positive change through his New Look Foundation, which has empowered more than 60,000 teens over the past 25 years.
The Fragrance Foundation Announces 2025 Award Winners
The Fragrance Foundation Reveals Packaging of the Year Winners—and More
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