Redken launched its Artistic Ambassador Network, a new platform that brings together the most influential and in-demand names in professional hair.

This new network brings together 20 colorists and stylists to push the boundaries of innovation, artistry, and education.

These artists will play pivotal roles across brand initiatives, in digital content creation, social media activations, mainstage education at major industry shows, classroom workshops, and red carpet styling. 

The ambassadors will also lend their expertise to upcoming product launches, trend storytelling, and consumer-facing moments like tutorials and social takeovers, bringing the brand’s mission of accessible education and color innovation to life.

Sarah Barr Battle, SVP, Head of Marketing and Digital at Redken, said, 

“This is more than a roster – it’s an invitation-only inner circle. We’re spotlighting a select group of pros whose craft and influence drive real impact. These ambassadors aren’t just artists, they’re entrepreneurs, educators, and icons in their own right. With this network, we’re giving the industry something no one else can: access to the top-tier Redken world.”

The New Artistic Ambassador Network

• Adrienne Dara: a colorist and founder of ADH Education.
• Bradley Leake: celebrity stylist and salon founder.
• Brayden Pelletier: a cutting specialist and NAHA 2024 Master Hairstylist of the Year.
• Danilo Bozic: a hairstylist specializing in the AirTouch technique.
• Dom Forletta: a rising force in editorial color.
• Evanie Frausto: hairstylist to Sabrina Carpenter.
• Jacob Rozenberg: a red carpet and editorial styling expert.
• Jamal Edmonds: an award-winning stylist and textured hair expert.
• Johnny Ramirez: the creator of the iconic Lived-In Color technique and the founder of Ollin Salon.
• Leysa Carrillo: a textured hair expert and founder of Forever Curls Academy.
• Lindsey Olson: editorial and salon stylist specializing in color, curls, and finishing techniques.
• Maggie Hancock: a salon owner and online educator.
• Matt Swinney: a four-time NAHA winner, co-founder of Evolution Salon.
• Philip Foresto: the owner of Salon ICON in Nashville.
• Rachel Redd: a salon owner, educator, and innovator in textured blonding.
• Rodney Cutler: a backstage legend and owner of five high-profile salons.
• Ryan Pearl: an elite colorist.
• Sam Villa: a three-time NAHA and professional educator.
• Sara Botsford: known for her approach to lived-in color on brunettes and brondes.
• Sean Godard: a three-time NAHA winner.

Each of the newly signed ambassadors brings a distinct specialty and point of view, expanding the brand’s influence across coloring, cutting, editorial styling, and celebrity transformations. 

This curated group of professionals was carefully selected based on their love and loyalty for the brand and talents. 

Read Next

Redken Launches 3D Augmented Reality Billboard for Acidic Color Gloss Collection

Sabrina Carpenter Joins Redken as Celebrity Global Ambassador