Revitalash has launched a new tubing mascara, Length Define Tubing Mascara. The mascara features a unique brush to ensure even application of the non-flaking formula, and give lashes a glossy, fanned-out look.

During testing, Revitalash’s innovative tube technology made lashes appear up to 300% longer, the brand states.

Lori Jacobus, President & Global CMO, says, “As the trend evolves toward less made-up looks, consumers are embracing the beauty of their natural lashes. Our new formula enhances the natural beauty of even the blondest lashes and lightest tips, while strengthening lashes to keep them in optimal condition.”

Formulated with biotin and vitamin E, Length Define Tubing Mascara strengthens and protects against breakage while providing natural conditioning and antioxidant benefits to the lashes. Key ingredients include Myristoyl Pentapeptide-17, a powerful peptide and antioxidant, and panthenol.

These ingredients work together to enhance the appearance of lashes while maintaining hydration and delivering a healthy, radiant shine.

The formula is smudge-resistant, hypoallergenic, and cruelty-free. The mascara can be removed effortlessly, without requiring harsh rubbing.