Revlon Consumer Products announced a new global fragrance licensing agreement with Authentic Brands Group’s Champion, the American sportswear brand.  

This agreement expands Revlon’s fragrance portfolio and sets the stage for the launch of Champion’s first-ever signature fragrance collection, debuting in 2027.   

Michelle Peluso, CEO of Revlon, said,

“Champion’s strong heritage and cultural relevance make it a powerful partner for Revlon. We are excited to welcome Champion into our portfolio of brands at this crucial time for both Champion and Revlon. As we focus on appealing to the next generation, we’re thrilled to bring Champion’s energy into the world of fragrance, another step forward in Revlon’s resurgence.”  

This news follows a series of bold moves by Revlon to reinvigorate its fragrance business, including the launch of the ABG brand, Juicy Couture’s latest fragrance launch, Just Moi. 

The upcoming fragrance line will channel Champion’s heritage and modern aesthetic, offering signature scents for men and women that reflect the brand’s ethos: bold, confident, and unapologetically original.   

Jarrod Weber, Global President – Sports & Lifestyle at Authentic Brands Group, owner of Champion, commented,

“This partnership with Revlon is a natural extension of Champion’s evolution. As we expand our footprint in fashion and lifestyle, fragrance is the next frontier. And Revlon, a long-standing, trusted, and proven partner to Authentic, is uniquely positioned to help us craft a sensory experience that resonates with our global audience.”  

The announcement also comes at a pivotal moment for both brands. Champion’s resurgence aligns with Revlon’s revitalized focus on fragrance innovation and cultural relevance.   

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