Iconix International Inc. signed a global licensing agreement with Revlon Consumer Products to develop and launch the first-ever Salt Life fragrance collection. 

This long-term agreement expands Revlon’s fragrance portfolio and sets the stage for the launch of the Salt Life fragrance collection, debuting in 2027.

The collaboration combines the Salt Life brand’s expanding lifestyle platform with Revlon’s expertise in fragrance creation, brand building, and global distribution. 

Amber Garrison, President of Fragrances at Revlon, commented, 

“Salt Life represents an outdoor lifestyle of freedom and enjoyment in a way that resonates strongly with today’s fragrance consumer. We see a meaningful opportunity to translate that lifestyle into a fragrance portfolio that feels modern, aspirational, and globally relevant.”

The initial launch will feature scents inspired by the brand’s ocean-driven lifestyle, with future expansion planned across personal care and adjacent beauty categories, supported by a multi-channel marketing and experiential strategy across the Salt Life brand’s broader ecosystem.

Ryan Sainsott, senior vice president of Iconix International, said, 

“This collaboration is an important step in expanding Salt Life into new categories that deepen consumer engagement and extend the brand’s reach. Fragrance allows us to build a more complete lifestyle experience while positioning the brand for long-term global growth.”

The Salt Life deal marks the second agreement between Iconix International and Revlon, who also recently renewed the global Ed Hardy fragrance license.

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