Beauty Industry

Rihanna Launches the Holidaze Hustle Collection

A complete gift set including Fenty Beauty, Skin, Hair, and Fragrance.

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By: Rachel Klemovitch

Assistant Editor

In anticipation of the holidays, Fenty launched gift sets including products from Fenty Beauty, Fenty Skin, Fenty Hair, and Fenty Fragrance. 
 
Rihanna commented,
 
“The holidays are all about surprising and delighting. I love taking my favorite products and even creating some special limited-edition versions and packaging them up in the cutest ways. I’m all about treating yourself as much as your loved ones during the holidays, so I hope everyone will find something to love this year, from makeup to skincare to fragrance and also hair!” 

Fenty Beauty 

The Gloss Bomb Valut: Full Size Universal Lip Liminizer 10-piece Set

The Gloss Bomb Vault includes 10 covetable shades in 3 Gloss Bomb formulas and finishes, all housed in a keepsake lucite tray with outer packaging featuring a street art-inspired design of Rihanna’s iconic Cupid’s bow lips. 
 
The 10 full-size Gloss Bombs include five in the Original formula, four Gloss Bomb Heat, and one Gloss Bomb Ice for the ultimate lip gloss collection. 
 
New shades include Gloss Bomb Original in “Smok’d Quartz” (shimmering smokey brown), “Idoll’ize You” (shimmering candy pink), Gloss Bomb Heat in “Purple Pepp’r” (sheer blackberry), and “Roast ‘Em” (sheer chestnut brown).

Glossy Posse VII; Full Size Gloss Bomb Trio

Glossy Posse VII features three full-size sets of seasonal treats for your lips. 
 
This set has Fenty Beauty’s finest Gloss Bomb formulas – Gloss Bomb Original in “Dragon Mami” (shimmering bright coral), Gloss Bomb Heat in “Hot Cherry” (lip-plumping sheer red), and Gloss Bomb Cream in “Fenty Glow” (creamy universal rose nude).

It’s Riri Szn: 3-Piece Lip Set


This lip trio in Rihi’s signature rose mauve shade, is available across multiple formats and ready for gifting in a limited-edition keepsake container to reuse and store your lip favorites. 
 
It’s Riri Szn includes Gloss Bomb Original in “Riri,” Velvet Icon Liquid Lipstick in “Riri,” and the newest Gloss Bomb Stix in “Riri.”

Fenty’s Most Want’d: 3-piece Lip, Face + Eye Kit

This kit features a Full-Size Gloss Bomb Heat in “Hot Chocolit” (lip-plumping sheer rich brown), Mini Killawatt Freestyle Highlighter in “Wattabrat” (3D baby pink shimmer), and Mini Hella Thicc Volumizing Mascara in “Cuz I’m Black,” this 3-piece makeup kit of favorites is perfect to take on-the-go for a quick glow up.

Gloss Bomb Swirl in Fu$$y Flex: Twisted Lip Luminizer

Meet the newest addition to the Gloss Bomb family – “Fu$$y Flex” – a dual shade swirl. It includes shades for a shimmering dusty pink/deep fuchsia finish. 
 
Perfect as a topper to your favorite lipstick or worn alone, Gloss Bomb Swirl’s playful formula provides a twist of nourishing shine. 

Fenty Skin

Butta Drop Shimmering Whipped Oil Body Cream

This limited-edition Butta Drop Body Cream is infused with a gold shimmery glow and a delicious scent that blends Marshmallow, Vanilla, Spun Sugar, and Sweet Cream. 
 
It is a thick, rich, luxed-up body moisturizer with a nourishing whipped oil cream loaded with nearly 25% rich butters, restorative tropical oils, and extracts.
 
This Butta Drop leaves a glossy finish with a soft, gold shimmer and gives skin a healthy-looking sheen that’s never sticky. 

Lil Butta Dropz Mini Whipped Oil Body Cream Trio

Fenty Skin’s viral, award-winning formula is appearing in three must-have scents for the holidays. 
 
This new mini whipped oil body moisturizer trio includes a shimmering OG Fenty Fresh scent and two new limited-edition festive scents: Salted Caramel (with a soft, gold shimmer) and Toasted Marshmallow (with a soft, gold shimmer). 

Fruit Quench’rz Hydrating + Strengthening Lip Oil Trio

These ultra-hydrating limited-edition lip oils are available in OG Barbados Cherry and Kalahari Melon plus new Passion Fruit.
 
These non-sticky lip oils hydrate and strengthen the lips’ moisture barrier for fuller-looking lips and improve lips’ texture over time. The ultra-plush doe-foot applicator allows the product to glide effortlessly onto lips.

Plush Puddin’ Intensive Recovery Lip Mask

The bestselling lip mask is now in a new and limited-edition Salted Caramel scent. 
 
It includes a plush, pudding-like texture that coats lips with supercharged moisture for a smoother, firmer, plumper-looking pout. It provides long-lasting hydration day or night and reduces the look of lines and wrinkles in just one week. 

Shimer N Spice Warm Cinnamon Shimmering Lip + Body Duo

This new lip and body care duo includes Mini Butta Drop Whipped Oil Body Cream and Plush Puddin’ Intensive Recovery Lip Mask, now available for a limited time in a version infused with a Warm Cinnamon scent and soft, gold shimmer. 
 
Plush Puddin’ offers ‘supercharged’ moisture and a smoother, firmer, plumper-looking pout and Butta Drop provides ‘instant,’ nourishing hydration, and a glossy sheen. 

Fenty Hair

The Mini Maintenance Crew Universal Start’r Kit

This travel-friendly hair set includes a moisture-repairing shampoo (Mini The Rich One Moisture Repair Shampoo) and deep conditioner (Mini The Richer One Moisture Repair Deep Conditioner), a professional-grade bond-building treatment (Mini The Comeback Kid), and a heat protectant styling cream (Mini The Protective Type). 
 
This kit is designed for all hair types and textures and is infused with Fenty Hair’s unique Replenicore-5 complex. 

The Curl Crew Instant Damage Repair Treatment + Curl Defining Cream Set

This powerhouse duo helps deliver healthy, defined, frizz-free curls.
 
The Curl Crew set is curated to take your curls to the next level and includes Mini The Comeback Kid Instant Damage Repair Treatment, a pro-grade bond-building hair treatment without the complicated steps that provides instant inside-out repair after just one use and can be used as either a rinse out or leave in based on your hair type and damage level.
 
Mini The Homecurl Curl-Defining Cream, is a silicone-free gel cream made with wild mango butter that hydrates, softens, and conditions curls for all-day frizz-fighting protection and touchable + crunch-free hold and curl definition.

The Protection Posse Instant Damage Repair Treatment + Heat Protectant Set

The Protection Posse is the damage-fighting, heat-protecting duo. 
 
This reparative heat styling duo offers full-on 360 protection against breakage and features Mini Comeback Kid Instant Damage Repair Treatment that penetrates deep into the cortex to provide inside-out repair, support damaged keratin structures, and instantly strengthen hair. 
 
The Mini Protective Type 5-in-1 Heat Protectant Styler secures strands up to 450°F of heat protection while smoothing and prepping your hair before blow drying, silk pressing, or diffusing.

Fragrance

Fenty Eau de Parfum

Rihanna’s signature bold and intoxicating spicy floral scent with key notes of magnolia, musk, tangerine, and Bulgarine rose. Available in 3 curated limited-edition sets to treat yourself or anyone else this holiday season.

Eau de Parfum Travel Spary + Mini Gift Set

This is the ultimate travel-friendly fragrance set, featuring a 10 ml Travel Spray and a new 6 ml mini bottle of Fenty Eau de Parfum. 

Eau de Parfum 30ml + Travel Size Spary Gift Set

This set includes a 30 ml and 10 ml Travel Spray of Fenty Eau de Parfum. 
 

Eau de Parfum 75 ml + Scented Ceramic Gift Set

This luxury set features a full-size bottle of Fenty Eau de Parfum (75 ml) and a new branded Scented Ceramic. 
 
Enjoy the best-selling fragrance designed by Rihanna herself and a limited-edition perfumed ceramic as a holiday keepsake of this unforgettable scent. Plus, it’s ready for gifting with special-edition, attention-keeping packaging adorned with the iconic Fenty Maze logo and a fun ball-in-maze game.
 
All products from the Fenty Beauty Holiday Collection will be available starting September 27 online and at Sephora, Ulta, and Sephora at Kohl’s. 
 

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