RoC Skincare has expanded its commitment to empowered aging—and is supporting long-term skin health with its new “Empowered Aging” initiative. 

The new Empowered Aging initiative offers new research about aging perceptions, expert-backed education, advanced clinically-proven skincare technology, and philanthropic efforts.

Hillary Hutcheson, Chief Marketing Officer at RoC Skincare, said, 

“Optimism and clinically-proven efficacy have been at the core of our brand ethos for years, and these new efforts further our commitment to supporting women through their aging journey. Our Empowered Aging initiative equips women at every stage of life with resources to make smarter, proactive choices that can impact longevity and skin health as we get older.”

The new initiative offers additional functional, educational, and emotional resources to support women’s inner and outer vitality. 

Included in these efforts are the introduction of the RoC Longevity Council and, initiation of a research fund to benefit the Center on the Biology of Aging at Brown University. 

Roc also continued its women’s mental health advocacy partnership with the SeekHer Foundation.

Longevity Council

As the brand expands into a more holistic approach to longevity and well-being, its new Longevity Council will help shape RoC’s long-term vision.

This group of specialists represents a diverse range of aging-related disciplines and will serve as key resources, providing education and counsel on innovations from RoC to support skin longevity. 

Members include:

• Allie Egan, Founder of Veracity
• Chris Mirabile, Founder & CEO of NOVOS and Member of the Longevity Biotechnology Association
• Florence Comite MD, CEO & Founder Comite Center for Precision Medicine & Healthy Longevity
• Dr. Jeanine Downie, MD, Board Certified Dermatology, Image Dermatology PC
• Professor John M Sedivy, PhD, Director of the Brown University Center on the Biology of Aging
• Yasmine Cheyenne, Self Healing Expert, Author, & Wellness Coach for Today Show’s “Start Today”

New Research

In collaboration with a board-certified dermatologist, RoC enlisted 8 women to participate in an in-depth study using Visia Skin imaging to assess changes in eye age after 8 weeks using RoC’s Line Smoothing Eye Cream. 

To bring the study to life and in celebration of the launch of its Empowered Aging initiative, RoC Skincare will host a pop-up experience in New York City on June 11-13. 

Attendees can determine their own True Eye Age with the Visia Skin Analysis. People can also speak with a dermatologist about their specific eye concerns. 

Brown University Research Fund

The establishment of the RoC Skincare Longevity Research Fund, gifted to Brown University Center on the Biology of Aging will fuel new skin research. 

This will also pave the way for the development of innovative skincare solutions and contribute valuable knowledge to the broader scientific community.

Professor John Sedivy, Longevity Council Member, commented,

“We applaud RoC Skincare’s vision of a holistic approach to healthy aging, whose goal is to empower all of us to reach our fullest potential. We are excited to partner with them on catalyzing research on the fundamental biological processes of aging.”

SeekHer Foundation

In continued support, RoC will offer:

• Empowered Aging Guide
• 4-Part Virtual Heal & Lead Circles
• Ongoing Community Resource Access

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