Calvin Klein Fragrances, a division of Coty Inc., named Grammy Award-winning singer-songwriter Rosalía as the face of its new Euphoria Elixirs.

A new chapter in Calvin Klein’s Euphoria franchise, the three new elixirs are intense perfumes that explore confidence, pleasure, and sensuality.

The new collection features the original Euphoria bottles and reimagines them through color. Vivid hues of magnetic pink, bold purple, and solar yellow reflect the emotion and feeling of each scent. 

The signature cap has also been infused with monochromatic color for a visual parallel.

The new Euphoria Elixirs introduce premium, ultra-concentrations that celebrate the versatility of vanilla. 

Richly layered and modern in spirit, the assortment takes shape through three vibrant, emotive interpretations: Magnetic Elixir, Bold Elixir, and Solar Elixir.

Each scent pairs a vanilla facet with a complementary note to define a clear mood:

• Solar Elixir fuses vanilla with mango for a bright, luminously joyful energy
• Magnetic Elixir layers vanilla with musk for a soft, intimately romantic warmth
• Bold Elixir contrasts vanilla with oakwood for a deeper, more intense impression

Rosalía now stars in the Calvin Klein Fragrances campaign for euphoria elixirs, shot by Carlijn Jacobs. 

Known for her genre-defying sound and commanding visual artistry, Rosalía channels the fragrances’ modern femininity into an immersive journey that reflects the energy and individuality of the three distinctive scents.

Set in a surreal, sensorial world, Rosalía embodies each elixir’s distinct attitude across magnetic, bold, and solar universes.

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