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The clean beauty brand will be integrated throughout Knicks Games at The Garden, including brand exposure and unique activations.
January 15, 2026
By: Rachel Klemovitch
Assistant Editor
Madison Square Garden Sports Corp. announced a brand-new partnership with Saie, a clean beauty brand that focuses on high-performance formulas and sustainable packaging, naming the brand an Official Partner of the New York Knicks.
Laney Crowell, CEO & Founder of Saie, said,
“Saie has always been shaped by the energy of New York, and partnering with the Knicks feels so full circle. The grit and performance of the Knicks represent the same qualities that inspire us to create long lasting, high performing products like our newest 16-hour setting spray CitySet. We’re so excited to expand our community and be part of such an iconic cultural moment in the city that built us.”
With this partnership, Saie will receive brand exposure in Madison Square Garden through in-arena LED signage and GardenVision features during Knicks regular-season home games.
Saie will be featured on the 7th Avenue LED Marquee sign, making the brand visible to those who walk by The Garden every day.
Additionally, Saie will appear on the Knicks website as part of rotating banner advertisements further amplifying the brand’s presence.
CeraVe Becomes the Official NBA Skincare Partner
CoverGirl Named First Official Cosmetics Sponsor of The Chicago Sky
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