Beauty Launches

Saint Crewe Skincare Launches in Vibrant Packaging for New Generations

Designed for Gen Alpha and Gen Z, this brand features recyclable orange and blue packaging to match the youthful aesthetic.

Introducing Saint Crewe, a new, clean, clinically tested skincare line designed for Gen Alpha and Gen Z.

All packaging is made with at least 50% PCR and is fully recyclable. Plus, products come in bold orange and vibrant blue shades to match the youthful aesthetic young consumers love, while the formulas stay gentle and grounded in science.

Saint Crewe is dedicated to building self-esteem through skincare routines that feel empowering, not anxiety-inducing.

The founder, Erin Piper, is a licensed therapist who has spent over 15 years working with teens, young women, and families, observing firsthand how self-care rituals can shape self-esteem.

When her tween daughter became interested in skincare and picked up a colorful and fun, yet way-too-harsh-for-12-year-old-skin retinol at Sephora, Piper discovered a glaring gap in the market.

Piper set out to create a safe and clinically tested, aesthetically pleasing, cruelty-free, and vegan product collection compliant with Sephora, Ulta Beauty, and Credo clean beauty standards.

Saint Crewe is designed to be safe for all skin types and ages, especially Gen Alpha and Gen Z, without sacrificing efficacy or the sensory experience beauty lovers crave.

Laura-Lucia Carothers joined the brand as the CEO. She is a founding executive at SkinCeuticals and a beauty veteran with over 25 years across product development, brand strategy, and operations (including time at L’Oréal post-acquisition).

Inaugural products include:

Clean Beam Balmy Dream: a lush, milky cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger, and calming turmeric soothe the skin.
Team Gleam: a daily water-gel serum packed with superfruit goji berry and microalgae, helping balance the microbiome, fight environmental stressors’ impacts on the skin as well as harmful blue light from screen time.
Water Whip: a light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin and providing a lit-from-within glow.
Goji Go + Glow: Packed with powerful aloe juice, microalgae, and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting the skin’s microbiome.