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Building on last year's momentum, Sally Beauty will be present in five cities across the U.S. to support events in celebration of the LGBTQIA+ community.
May 29, 2025
By: Rachel Klemovitch
Assistant Editor
Sally Beauty has announced the latest initiative in the Rooted in Success event series. Continuing last year’s momentum, the retailer will be present in five cities across the United States to support events in celebration of the LGBTQIA+ community.
Sally Beauty has also continued its partnership with Free Mom Hugs to celebrate the LGBTQIA+ community through visibility, education, and conversation.
Following a strong partnership in New York City last June, this year, Free Mom Hugs and Sally Beauty are continuing their support together by taking their partnership across the country.
Free Mom Hugs Founder, Sara Cunningham, said,
“Partnering with Sally Beauty during Pride is more than just a celebration—it’s a powerful statement of visibility and affirmation. Together, we’re creating spaces where authenticity is celebrated, beauty is inclusive, and everyone feels seen, valued, and loved.”
Throughout June, Sally Beauty and Free Mom Hugs will host booths at local Pride festivals and parades, offering a space filled with inspiration and community building.
Sally Beauty will distribute gift cards at the events to help attendees discover products that promote self-confidence and self-expression.
Free Mom Hugs volunteers will join in the celebrations by offering hugs, high-fives, affirmations, and emotional support.
Also, Sally Beauty is spotlighting LGBTQIA+ founders and creators across the retailer’s digital channels to drive storytelling and spark meaningful conversation.
John Goss, President of Sally Beauty, commented,
“Inspiring individuality and creating a space where all are welcome is at the heart of what we do. Our Rooted in Success event series, along with our partnership with Free Mom Hugs, is a testament to our commitment to inclusion by ensuring Sally Beauty communities feel seen, supported, and celebrated.”
The Rooted in Success series has engaged with over 23,000 consumers since its launch in 2024.
Sally Beauty and Free Mom Hugs June Pride Events:
Sephora & Lady Gaga Launch Campaign for Pride Month
NYX Partners with Rising Queer Artists for ‘Pridemix’ Campaign
Sally Beauty Launches ion Luxe 8-in-1 Airstyler Pro
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