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The iconic mass market nail care brand launches Miracle Gel Birthday Collection to mark the milestone—and a CGI campaign.
January 31, 2024
By: Rachel Klemovitch
Assistant Editor
Sally Hansen, a Coty brand, is celebrating Miracle Gel’s 10-year anniversary. The nail care brand is marking the milestone with a new nail polish line—the Miracle Gel Birthday Collection. The media campaign drew lots of attention—more about it is below. The Miracle Gel Birthday Collection includes 8 colors ranging from crème and shimmer shades. All shades are 100% vegan and provide a gel finish without the use of a UV lamp.
View this post on Instagram A post shared by Sally Hansen (@sally_hansen)
A post shared by Sally Hansen (@sally_hansen)
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