Beauty Launches

Scentbird Launches ‘The Picture of Dorian Gray’ Fragrance Capsule Collection

In partnership with Broadway, the collection includes designer & indie fragrances with a Broadway star-studded social media campaign.

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By: Rachel Klemovitch

Assistant Editor

Scentbird has partnered with the Broadway adaptation of The Picture of Dorian Gray for a new fragrance capsule collection. 

The Scentbird x The Picture of Dorian Gray Capsule Collection offers a curated selection of fragrances that brings Oscar Wilde’s tale to life through modern scent. Each scent parallels the narrative arc of the play.

Bettina O’Neill, EVP Business Development & Merchandising, Scentbird, commented, 

“Our partnership with The Picture of Dorian Gray is an ode to transformation, indulgence, and duality — all themes at the core of both fragrance and theatre. This collaboration reflects Scentbird’s ongoing commitment to pushing boundaries across art and culture while inviting our community to experience fragrance in entirely new ways.”

Scentbird x The Picture of Dorian Gray Capsule Collection

  • The Maker – Libertine
  • Eauso Vert – Dos Mil Años
  • Heretic – Nosferatu
  • Philipp Plein – Fatale Rose
  • Malo – Role Play
  • Onno – Passion
  • DS & Durga – Black Magenta
  • Antica Farmacista – After Hours
  • Ex Nihilo – Blue Talisman
  • Harlem Perfume Co – Duke (exclusive to the male assortment)

Scentbird is rolling out a series of activations including a social media campaign featuring Broadway fan-favorite creators, including:

  • Katie Oxman 
  • Kellyn McMullan 
  • Kaisha Hughley 
  • Rebeka Getty 
  • Charlene Wang

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