Selena Gomez’s beauty brand Rare Beauty prepares to expand into the fragrance category with its first Eau de Parfum.

Rare Eau de Parfum is a warm and spicy scent designed for quiet days to exciting nights out.

The bottle is also accessibly designed for people with dexterity issues. Unlike traditional pumps with decorative caps, this luxe and ergonomic bottle makes dispensing comfortable and effortless. 

Rare Beauty partnered with a group of certified hand therapists and a team of packaging engineers to create the bottle. 

The pump twists to lock and unlock to cap, and the oversized shape of the pump and bottle allows for a more secure grip, making it easier to press down on the pump with any part of the hand or body. 

Gomez said, 

“My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out—and always feel just right.”

Rare Eau de Parfum includes notes of caramel and pistachio, as well as vanilla and spicy ginger, which then dry down to an earthy sandalwood.

Bright yet deep, this fragrance evolves with every passing moment and lasts for up to 12 hours.

Rare Eau de Parfum is suitable for sensitive skin, dermatologist tested, vegan, cruelty-free, and paraben-free.

It is available in a 50ml and a 10ml travel size.

Fragrance Balms

Along with this launch, Rare Beauty introduces four Fragrance Layering Balms, which can be added to the Rare Eau de Parfum for a different feel and scent.

Amber, Floral, Fresh, and Woody each come in a sleek, pocket-sized tube for portability.

Each offers a rich, creamy, lightweight texture with a non-sticky finish.

Amber Vanilla offers a warm layer; Floral Peony provides a sweet, sultry layer; Fresh Bergamot adds a bright, breezy layer; and Woody Oak includes a rich, earthy layer.

All scents will be exclusively available at Rare Beauty and Sephora starting August 7. 

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