Sephora has premiered its inaugural global film “Beauty & Belonging,” directed by the acclaimed filmmaker Anastasia Mikova. 
 
Through this film, Sephora celebrates its passionate worldwide community and reaffirms its commitment to fostering a world of inspiration and inclusion. 
 
Jenny Cheah, Managing Director of Sephora Southeast Asia & Oceania said, 
 
“It’s truly heartening to see the stories of our employees and brand partners come to life in this film. At Sephora, everything that we do – from deciding the brands to partner with to hosting large scale events for our loyal community of beauty enthusiasts – is guided by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Beauty & Belonging has succinctly and powerfully captured that essence.”
 
“Beauty & Belonging” reflects how society, culture, and peers influence our perception of beauty while Sephora’s commitment is to welcome everyone for who they truly are and feel. 
 
By highlighting the unique personal stories of a diverse group of individuals, the film captures Sephora’s core values of inclusion, diversity, and equity, which have been central to the company since its inception.
 
Presented at BrandStorytelling at Sundance, this film offers a profound exploration of beauty and its diverse definitions around the globe.
 
Xia Ding, Managing Director of Sephora Greater China, commented,
 
“It makes me so proud to be a part of Sephora when I watched the film. Our employees are the heartbeat of the organization, and I am convinced that when they feel empowered to embrace and define their beauty, that will deepen the connection and impact that Sephora has with our customers and partners.”
 
Watch the film here. 

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