Laka, a Korea-based beauty brand recognized for its lip makeup, is officially launching in the U.S. at Sephora. 

Jicheol Lee, CEO of Laka, said,

“Our launch at Sephora marks an important milestone as we expand Laka’s inclusive beauty philosophy to the U.S. We’re excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules.”

Laka has built a global following for its lip-focused products that champion self-expression, comfort, and inclusive shade offerings. 

The brand now introduces its philosophy to U.S. consumers who seek expressive color without rigid beauty standards.

The debut will include three core lip products:

• Fruity Glam Tint: A lightweight, glossy lip tint that leaves a transfer-proof stain, available in 10 shades.
• Fruity Lip Glotioner: A high-shine lip serum–gloss hybrid formulated with peptides and raspberry seed oil for smooth, comfortable wear.
• Blonding Glow Lipstick: A hydrating, buildable lipstick designed for everyday color.

Marking the brand’s first major U.S. retail expansion, Laka is now available online and in 80 select Sephora stores nationwide.

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