Sephora and CJ Olive Young, a Korean beauty and health retailer, announced a new strategic partnership to bring Korean beauty to Sephora consumers around the world. 

This partnership will provide Sephora customers with a dedicated zone curated by Olive Young online and in stores, allowing them to discover a unique assortment of the most popular Korean beauty brands. 

Priya Venkatesh, Global Chief Merchandising Officer, Sephora, said,

“We are thrilled to partner with leading Korean beauty retailer Olive Young, bringing their expertly curated assortment of Korean beauty brands to our beauty fans globally. Their differentiated assortment, coupled with Sephora’s unique point of view on the beauty shopping experience, will bring an unrivalled and inspiring offer for all beauty lovers who are keen to explore the most sought-after Korean beauty products.”

The partnership will debut this fall as a visionary omnichannel partnership in the United States, Canada, Hong Kong SAR, and Southeast Asia (Singapore, Malaysia, Thailand), with expansion into additional regions, including the Middle East, the UK, and Australia in 2027.

The partnership also combines Sephora’s innovative customer experience, including guidance and assistance from its expertly trained Beauty Advisors available in all stores, its deep knowledge of e-commerce, and highly engaged customer base with Olive Young’s unparalleled curation capabilities.

Youngah Lee, Chief Strategy Officer at CJ Olive Young, commented, 

“We are pleased to enter this partnership with Sephora as we continue to advance our global expansion strategy. As global interest in K-beauty continues to accelerate, we see this collaboration as a meaningful opportunity to work together in expanding the reach of Korean brands in key international markets.”

Present in 35 countries with 3,400 points of sale, Sephora is the world’s best-known innovator in prestige beauty, connecting the most desirable beauty brands with more than 80M loyal beauty fans globally. 

Olive Young has grown into a global retailer at the forefront of the globalization of K-Beauty, providing a wide assortment across more than 1,390 stores in South Korea. 

Together, Sephora and Olive Young are creating access to the best of K-beauty brands for millions of Sephora customers and allowing them to experience the latest Korean beauty and health trends.

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Photo: Shutterstock/ Manuel Esteban