In partnership with Sephora, Haus Labs by Lady Gaga has launched across Southeast Asia, Oceania, and Hong Kong SAR. 

Jenny Cheah, Managing Director, Southeast Asia, Oceania & India at Sephora, said,

“Sephora’s expansion of its Asia Pacific prestige beauty offerings, now featuring almost 250 brands, is further enhanced by the introduction of Haus Labs by Lady Gaga. As a Sephora-exclusive global collaboration, Haus Labs has demonstrated exceptional success, a testament to its innovative, clean formulations and science-driven approach.”

The full assortment of Haus Labs’ products will be available across Sephora’s extensive brick-and-click network. 

Consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore, and Thailand will be the first in Asia Pacific to access Haus Labs’ full assortment of 125 products.

Ben Jones, CEO of Haus Labs by Lady Gaga, added,

“Launching in Australia, New Zealand & Southeast Asia is another critical milestone for Haus Labs By Lady Gaga… We continue the march towards taking our brand to the world on May 1st in Australia and New Zealand, and May 8th across Singapore, Malaysia, Thailand, Hong Kong SAR & Philippines.”

In line with Sephora’s purpose to welcome all and foster an inclusive beauty environment, the company will celebrate Pride Month and support the LGBTQ+ community globally this June. 

This initiative includes Brave Spaces in participating markets, providing safe spaces in Sephora stores where customers can receive complimentary Pride make-up looks and have them removed.

The brand is known for its clean artistry, vegan, and cruelty-free cosmetics products infused with its HausTech Powered innovations.

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