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In working with Pact, Sephora’s Beauty (Re)Purposed program diverts empty beauty packaging from landfills.
November 19, 2025
By: Rachel Klemovitch
Assistant Editor
Sephora has reached a major recycling milestone through its Beauty (Re)Purposed Program with Pact Collective.
Through the program, Sephora and Pact have collected and recycled over 100,000 pounds of empty beauty packaging.
The program launched in 2023 and collects packaging in the U.S. and Canada, diverting it from landfills.
An estimated 95% of cosmetics packaging is typically thrown away as it’s not accepted in curbside recycling due to size and use of mixed materials.
Sephora’s Beauty (Re)Purposed program accepts any empty beauty packaging, not just from products bought in its stores.
Packaging is then processed for reuse in a range of new materials, including carpet, pallets, asphalt, and new packaging, as well as energy.
Pact Collective’s Colored PET Now Qualifies for Eastman Molecular Recycling
Refillable Beauty Packaging Is Having a Moment
Photo: Shutterstock/ HJBC
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