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Alison Hahn will retire at the end of August, and her role will be taken up by 2 execs, splitting makeup and fragrance responsibilities.
August 1, 2025
By: Rachel Klemovitch
Assistant Editor
Alison Hahn, the vice president of Makeup and Fragrance at Sephora, announced her plan to retire at the end of August.
Carye Campbell has been promoted to SVP of fragrance. SVP of Merchandising for Makeup, Amy Abrams, will expand her role to oversee all of makeup merchandising.
Jennifer Cohen will report to Abrams as VP of Makeup Merchandising, and Laurette Puhlmann has been promoted to Senior Director of Sephora Collection Makeup, reporting to Cohen.
The retailer is also opening a new VP of Merchandising role for makeup, with Sydney Feeter and Jessica Harvey reporting to Abrams.
Hahn created a strong legacy, having strengthened brand discovery and category growth at Sephora. She helped bring brands such as Rare Beauty, Haus Labs, and Kayali to Sephora.
Hahn also significantly expanded the fragrance category. Under her leadership, Sephora signed over 100 brands into its Sephora at Kohl’s partnership.
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