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The event returns to LA in March with a new immersive concept, promising first-ever programming and new exclusive on-site perks.
December 10, 2025
By: Rachel Klemovitch
Assistant Editor
Sephora US announced the return of SEPHORiA, its largest and most highly anticipated beauty experience of the year. The event will return to LA for the first time since 2019.
The newest iteration will see SEPHORiA reborn as a beauty multiverse, featuring a reimagined concept designed for beauty lovers who dream in color, indulge in artistry, crave the next big thing, and find connection in every shade and shimmer.
The beauty event heads to Downtown LA in 2026, open March 20 through March 21, at Magic Box at The Reef.
Jessica Stacey, SVP External Communications, Experiential and Marketing Partnerships at Sephora U.S., said,
“As a global event with activations spanning cities worldwide, meaningful connection is at the core of the SEPHORiA experience, and we’re proud to offer our community unparalleled access to our unique ecosystem of beauty experts, with many special perks along the way. Our goal with SEPHORiA has always been to immerse attendees in Sephora’s purpose: to champion a world of inspiration and inclusion where everyone can celebrate their beauty, and we can’t wait to bring this experience to life in LA in 2026.”
SEPHORiA 2026 will feature 50+ unique spaces and experiences, inviting attendees to explore multiple dimensions of beauty, which represent Sephora’s outlook on future-forward beauty trends.
The event promises first-of-its-kind programming and new surprises and delight moments for all beauty fans, including access to breaking beauty news, master classes taught by beauty icons, talent meet-and-greets, and an on-site shop with exclusive merch and products only available for purchase at SEPHORiA.
The event will also offer new fireside chat programming, featuring product demos, giveaways, and panels with an exciting talent lineup, accessible to all attendees.
Ticketing opens on December 11 for Sephora Rouge Members and December 12th for all other guests at Early Bird pricing, with two tiers available.
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