Shiseido reported a drop in shares following its first-half earnings due to restructuring costs and a lowered demand in China. Shiseido’s structural reform costs also affected its financial results. 
 
Company shares fell 39.1% year-to-date, and Shiseido’s stock dropped roughly 15.5% on Thursday at the close of the Tokyo Stock Exchange. 
 
On Wednesday, Shiseido reported an operating loss of $18.44 million in the first six months of 2024, compared to a $92 million profit in the previous year. 
 
However, Shiseido is not the only company affected by stalled business in China. L’Oréal also reported a loss in sales in North Asia during the first half of the year. 
 
The slump in sales in China is reportedly caused by changes in purchasing behaviors. 

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