K18 is pushing the boundaries of performance beauty with the launch of AirWash, a dry shampoo engineered for the future of clean. 

To promote this new dry shampoo, the AirWash Fitness Campaign taps long-time ambassador Simone Biles to redefine what clean means for athletes, active lifestyles, and beyond.

Formulated for all hair types and styles, AirWash is ideal for those with extensions, protective styles, or textured hair. 

AirWash applies weightlessly, leaving no white cast, no starchy finish, and no interference with style – just futuristic, full-spectrum freshness.

Unlike water and powder-based products that often create buildup or residue, AirWash revives hair but also creates an unmatched feeling of scalp cleanliness

AirWash leaves the hair and scalp feeling deeply clean and refreshed post-workout by targeting the source of odor, buildup, and imbalance.

It is formulated with biotech-derived Mediterranean microalgae that help balance the scalp and control excess oil production over time. Paired with translucent microbeads that continue working for up to three days. 

The formula represents a next-gen solution for scalp balance and long-term cleanliness without the need for water, harsh fragrance, or traditional shampoo routines.

K18’s AirWash Fitness Campaign featuring Simone Biles will launch nationwide this summer.

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