According to a new report from Mordor Intelligence, the skin care products market size is estimated at $172.54 billion in 2026, rising from $162.11 billion in 2025. The market is projected to grow to $235.67 billion by 2031, registering a CAGR of 6.43% during the 2026–2031 forecast period. 

Growth in the skin care products industry is driven by increasing consumer preference for science-backed, high-efficacy formulations, along with rising awareness of ingredient transparency and clinical validation.

Key skin care products market trends include the rapid adoption of multi-step skincare routines, cosmeceutical positioning, and innovation-led product launches, particularly from South Korea, which continues to influence global skincare formulations such as snail mucin serums and ginseng-based creams. 

Digital platforms, especially TikTok, are reshaping brand visibility and purchase behavior. Asia-Pacific continues to lead innovation, while digital engagement and sustainability are strengthening brand trust and competitive positioning globally.

Health First Solutions

The global skin care products market continues to expand as consumers increasingly treat skin care as an extension of personal health and preventive wellness. 

Demand is shifting toward solutions focused on barrier repair, long-term skin resilience, and clinically validated efficacy rather than short-term cosmetic enhancement. 

This evolution is supporting consistent skin care products market growth across facial care, body care, and specialized treatment categories. 

Dermatologically tested products, cosmeceutical-style formulations, and science-led ingredient positioning are gaining stronger traction across both mass and premium price tiers.

Science Led Formulas

Ingredient awareness is reshaping the skin care products industry, with consumers actively evaluating formulation safety, sourcing transparency, and clinical performance. 

Brands are increasingly expected to support claims with data, moving beyond “natural” positioning toward measurable efficacy. 

This shift is driving demand for multifunctional products that combine gentle formulations with targeted outcomes such as hydration, sensitivity control, pigmentation management, and early-stage anti-aging.

Anti-aging care is evolving from correction to prevention, attracting younger consumers who prioritize long-term skin health. 

This trend is reinforcing demand for daily-use products with protective, reparative, and strengthening properties, contributing positively to the overall skin care products market share expansion.

Digital Influence

Influencer education, dermatologist-led content, and community-driven product reviews are influencing purchasing decisions more than traditional advertising. 

Brands with strong digital engagement, clear ingredient storytelling, and science-forward communication are gaining visibility and trust. 

Online platforms also enable faster feedback loops, helping companies refine formulations and launches based on real-time consumer response.

See the full report here.

Photo: Shutterstock/ Elena.Katkova