Sol de Janeiro hosts an exclusive “Shine Together” holiday pop-up event at Istanbul Airport.

The event was made possible via L’Occitane Travel Retail, in partnership with Heinemann Travel Retail and Unifree Duty Free.

It will run from now until December 31, 2025. 

Inspired by Sol de Janeiro’s global holiday campaign “The World Is Your Stage”, the pop-up celebrates confidence, individuality, and connection.

Marion Amirouche, Senior Brand Manager, Sol de Janeiro, Global Travel Retail, L’Occitane Group, said,

“We love to disrupt travel retail with joy and surprises. Our multi-presence pop-up at Istanbul Airport turns every step of the journey into a sensorial, self-celebratory moment. It’s a bold, uplifting connection infused with the unmistakable spirit of Sol de Janeiro.”

Pop-Up Features

Located in the heart of the departures area (F06), the vibrant activation invites travelers to celebrate the festive season with color, confidence, and the unmistakable warmth of Brazil’s most joyful beauty brand. 

Featuring the brand’s signature bright yellow hue, the Sol de Janeiro pop-up is a dazzling space that celebrates the brand’s joyous and uplifting Brazilian spirit. 

At its entrance, a large, underlit luminous arch instantly draws attention, creating a selfie and photo opportunity that radiates festive warmth. 

Inside, travelers are welcomed into a creatively designed space complete with a palm tree centerpiece and dynamic lighting that evokes Rio’s sunny beaches and upbeat energy. 

Strategically located to capture traveler flow, the pop-up offers a captivating Sol de Janeiro experience that draws guests into the brand’s colorful world. 

From playful ribbon bracelets to fragrance testing, every detail has been designed to spark joy and connection. 

Travelers can explore personalized touches and exclusive gifting moments that make each visit feel special while enjoying the brand’s signature festive atmosphere.

The pop-up features a selection of exclusive holiday gift sets such as Bum Bum Jet Set, Spritz the Season Cheirosa Perfume Mist Set, and Glow Ready With Me Set – with the Jet Set as a permanent collection highlight, complementing the limited-edition festive assortments.

Extended Campaign

Extending far beyond the pop-up, the campaign delivers high visibility throughout Istanbul Airport. 

Over 300 digital OOH screens feature Sol de Janeiro’s festive visuals, and a series of dynamic video spots enhance the immersive experience, bringing the brand’s energy to life through movement and sound. 

Multiple touchpoints across the terminal (F06, F04, and more) include impulse towers, podiums, and cash desk displays, creating a vibrant, multi-sensory journey that captures attention at every step.

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