New Sonni is the first skincare brand designed exclusively for life in the sun, launching today with its debut SunDay / SunDown system.

This system is a prestige mineral-based suncare to make daily sun protection seamless, enjoyable, and effective.

Sonni was created to remove the barriers that have long kept mineral SPF from being used daily, like texture, finish, and feel. 

Founded by a team with experience from Estée Lauder and Little Spoon, Sonni brings together world-class beauty expertise and modern consumer brand-building.

Megan Black, Founder & CEO of Sonni, said,

“For too long, mineral SPF has come with trade-offs, including heavy textures, chalky finishes, and products people didn’t enjoy. Sonni is redefining that with prestige mineral-based SPF formulas that layer seamlessly and feel like skincare, so daily sun protection becomes second nature.”

Each formula is further enriched with proven skincare actives – niacinamide, hyaluronic acid, and squalane – to hydrate, nourish, and strengthen the skin barrier, redefining mineral SPF as an essential step in modern skincare.

Powered by advanced zinc technology, its dermatologist-tested, FDA-approved formulas eliminate the strong white cast that has defined the category.

Eliana Field-Marsham, Co-Founder & COO of Sonni, said,

“We built Sonni as a complete system that truly works for everyone. Our formulas are designed to blend in across all skin tones and genders, feel good on every skin type, and create a daily rhythm that protects and restores skin from sun up to sun down.”

Debut SunDay/SunDown System

• SunDay Mineral Serum SPF 50+: Fast-absorbing serum with zinc and niacinamide that hydrates, strengthens, and protects skin.
• SunDay Invisible Defense SPF 40+: Daily moisturizer + SPF with hyaluronic acid and squalane for smooth, lasting hydration.
• SunDay Body Balm SPF 40+: Everyday body care with SPF built in, with squalane, oat extract, and bisabolol for all-over comfort and protection.
• SunDown Restoration Sheet Mask: Electrolyte recovery mask with magnesium PCA and coconut water to cool, replenish, and restore post-sun skin.