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Naomi Watts' brand becomes Credo Beauty's first dedicated menopause partner, launching in-store and online.
August 13, 2025
By: Rachel Klemovitch
Assistant Editor
Stripes Beauty, the pro-aging beauty and wellness brand founded by actress and women’s health activist Naomi Watts, has officially launched at Credo Beauty.
With this partnership, Stripes becomes Credo Beauty’s first-ever dedicated menopause brand, reinforcing the clean beauty retailer’s commitment to offering inclusive, solution-driven products for every stage of life.
Cara Kamenev, President & CEO of Stripes Beauty, said,
“We created Stripes to address a glaring gap in the wellness and beauty space – offering a stellar product range focused on hydration and other symptom-based concerns, complemented by a community of trusted resources to help women feel informed, empowered, and seen through every phase of menopause.”
Starting today, Stripes’ top-selling, science-backed assortment of products, including The Full Monty, Vag of Honor, Oh My Glide, The Inside Addition, The Crown Pleaser, and The Dream Date, are available both online and in stores nationwide.
This new retail partnership expands Stripes’ reach in the clean beauty space, offering women clinically effective, science-backed solutions to empower them through the natural changes associated with aging.
To celebrate on September 9, Stripes will host an in-store celebration at Credo Beauty Soho, led by Founder and Chief Creative Officer Naomi Watts, who will be on-site to connect with customers and champion the menopause conversation.
The experience will feature an educational panel, moderated by Credo Beauty CEO and Co-Founder Annie Jackson, and featuring menopause-trained doctors and industry experts.
Jessica Trieber, VP of Brands at Credo Beauty, commented,
“As we broaden our commitment to wellness, inside and out, we recognize that different life stages bring different needs. Naomi Watts has been instrumental in bringing perimenopause and menopause into everyday conversation, and partnering with her and Stripes Beauty was a natural fit. Women deserve support, solutions, and space to navigate this chapter with confidence.”
This marks another milestone for Stripes in its ongoing mission to normalize and elevate the conversation around midlife, while democratizing access to menopause care.
Stripes Beauty Launches ‘Hotter Than Ever’ Campaign
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